In my last blog post, I shared to you how I started my online business selling e-books. Ang negosyong nagpalaya sa akin sa pagiging empleyado. Read the story here.
Today, I want to share to you “3 trade secrets” about this Internet business and how I sold 24 Million Pesos of e-books in the last 36 months.
Trade secret #1: People will give you money if you help them save time.
People are willing to spend money on e-book not only because of the information it contains but it saves them time.
Instead of them wasting their precious time searching the web, they would rather pay someone else (that’s you) to do all the research for them. That’s why if you go to amazon.com, you’ll find over 4,900 books about “Time Management.”
That’s one of the trade secrets in this business. You’re not simply giving people information but you’re in a business of helping people find a solution to their problem fast.
Trade Secret #2: People will give you money if you give them specific solution.
My success in this business didn’t happen overnight. I had a lot of failures too. Maraming hirap, takot, luha, at sakripisyo ang dinaanan ko.
But I didn’t give up on my dream of owning a business. And through the years, I discovered “the secret sauce”, the kind of information that people are willing to pay for and the easiest to sell.
Ang pinaka-madaling ibenta are “How To” information.
“How To Get Out Of Debt”
“How To Improve Writing Skills”
“How To Train Your Dog”
“How To Become A Better Speaker”
“How To Study The Bible”
Because this kind of information is a solution to a specific problem. Mas specific ang problem at solution mas malaki ang pwede mong i-charge for your e-book.
Some of the best-selling books of all time are how-to and self-help titles. Dale Carnegie’s How to Win Friends and Influence People, in print since 1936, has sold 50 million copies.
Since its publication in 1970, Richard Bolles’ “What Color Is Your Parachute?” has spent 288 weeks on the New York Times best-seller list and has sold more than 8 million copies.
Last week, I typed the words “how to” into Google. The search returned 1.87 billion results. That’s right … 1.87 billion … not million.
People are hungry for information and if you apply what I’ve been teaching you, you can easily sell e-books for $7 to $47 and create as short as 15 pages.
No doubt, malaki ang kikitain mo sa negyosyong ito. Big enough para makapag-quit ka sa trabaho mo or makauwi ka na sa Pilipinas kung OFW ka.
Trade Secret #3: People pay more for this “in-demand” topics.
If you’ll ask me “Jon, ano bang magandang topic for my first e-book?” Here’s the third trade secret for you.
Start with these Top 10 In-demand Topics or Categories:
- Saving and Making Money
- Saving Time
- Sex and Relationships
- Investing and Trading
- Collecting – Collectors are one of the hungriest markets out there.
- Small Business Advice
It’s almost guaranteed that you’ll sell a lot of e-books if they’re in any of these in-demand topics.
Why? Because even before the Internet, a lot of people are already buying this kind of information from a local bookstore.
Obviously, now with the Internet, you have more potential customers. Mas maraming customers, mas malaki ang kikitain mo.
Remember, sa Internet, kahit nasaan sila, pwede silang bumili sayo.
I have customers from over 100 countries.
Can you imagine the opportunity it can give you?