Unahan ko na kayo, hindi ito kapuso vs kapamilya vs kapatid.
But as an aspiring entrepreneurs there are lessons we can learn from the success and roller coaster life of Willie Revillame.
Rarely you can find shows that can match Eat Bulaga, and Wowowie did it. Actually, wala na akong maalala na tumapat sa EB maliban sa Wowowie.
The question is, how did Wowowie did it?
The prices? The sexy girls? The games? The show?
None of the above!
It’s the character of Willie.
Simply stated, people are really drawn to character of Willie. It doesn’t matter if you think he’s bastos or mayabang.
See what happened to Pilipinas Win Na Win?
They struggeld to find the “character” in the show. They almost have the same cast PLUS Kris Aquino. But it didn’t work.
So you may have the same or even better show, games, prices, but if there’s no character that people will follow, you’re in trouble.
Why is Eat Bulaga remains unbeaten?
Because “bosing” Vic and Joey de leon. The rest of the gang are just support but they’re the pillar. People are naturally drawn to TVJ. Whether you love them or hate them.
So what we can learn from this?
In your business, you should have a character that people can relate to. The more people feel connected to the character, the better.
This is why KFC have Mr. Colonel Sanders. Robert Kiyosaki of Rich Dad. Donald Trump of Trump Organization.
So do your research about the pains, wants, desires, and fears of your market and create an attractive character.